Prateek Shetty

Product Manager & Digital Strategist

Boston, MA

About Me

Data-driven and user-obsessed Product Manager with a Master's in Engineering Management from Northeastern University and a track record of delivering high-impact products across global teams. I specialize in turning customer insights into actionable product strategies, defining clear roadmaps, and leading cross-functional execution from ideation to launch.

With experience at Bosch, Dell, and BYJU'S, I've worked across hardware and digital ecosystems — conducting user research, writing detailed PRDs, building GTM plans, and optimizing features based on product analytics. My product decisions are grounded in user empathy, structured frameworks, and measurable outcomes.

I thrive in fast-paced environments, excel at stakeholder collaboration, and am passionate about building intuitive, scalable solutions that solve real user problems.

Professional Experience

Robert Bosch logo

Product Manager

Robert Bosch

Apr 2024 - Dec 2024

8 months

  • Conducted user research with 40+ customers, created journey maps & performed market analysis, identifying critical pain points that informed product enhancements and increased user engagement by 20%
  • Defined product requirements, epics, and user stories, ensuring features align with customer needs and business goals
  • Led end-to-end development of digital and hardware product roadmaps, using data-driven prioritization to accelerate time-to-market
  • Collaborated cross-functionally with engineering, R&D, sales, & marketing to translate user needs into scalable, user-friendly solutions
  • Analyzed product development metrics via custom dashboards, identifying bottlenecks that reduced development cycle time by 15%
  • Built market intelligence databases & analytics dashboards tracking 12 competitors & 15 KPIs, enabling data-driven product positioning
Northeastern University logo

Graduate Teaching Assistant - Digital Product Management

Northeastern University

Jan 2025 - Present

Current

  • Provided mentorship on product management methodologies, user research, and market analysis to graduate students
  • Led workshops on feature prioritization, competitive benchmarking, and data-driven decision-making
  • Assisted in refining course materials, integrating latest UX/UI trends, product roadmaps, and GTM strategies
  • Evaluated student projects, offering strategic feedback to enhance their understanding of customer-centric product development
Dell Technologies logo

Account Manager

Dell Technologies

Jan 2022 - Aug 2023

1 year 8 months

  • Developed and implemented data-driven sales strategies, leading to a 10% YoY revenue increase
  • Owned end-to-end product lifecycle management, streamlining go-to-market strategies and improving customer acquisition
  • Created customer segmentation strategy for SMB clients, identifying key opportunities that increased conversion rates by 15%
  • Collaborated with product teams to influence roadmap decisions based on customer feedback and market needs
SKILL LYNC logo

Senior Product Sales Strategist

SKILL LYNC

Feb 2021 - Jan 2022

1 year

  • Led marketing campaigns across cross-functional teams, resulting in an 25% elevation in brand recognition and awareness
  • Assisted market research and developed product strategies focusing on energy efficiency and sustainability in educational technologies
  • Employed market research to identify and target customer needs, employed comprehensive data analysis for customer solution development, resulting in a 12% increase in enrollment through targeted promotions
  • Promoted to Senior Sales Specialist, responsible for a team of 8 product sales associates ensuring project timelines and quality standards
BYJU'S - The Learning App logo

Product Specialist

BYJU'S - The Learning App

Jan 2020 - Jan 2021

1 year

  • Executed A/B testing strategy for digital user experience, refining features & improving customer satisfaction (CSAT) from 6.5 to 8.0
  • Led cross-functional initiatives to streamline Agile product development, reducing time-to-market by 10%
  • Identified conversion bottlenecks through funnel analysis, implementing UX improvements that increased conversion rates by 15%
  • Collaborated with engineering teams to prioritize feature development based on user engagement, reducing development cycles by 12%

Product Initiatives & Innovation

SenSights.AI

SenSights.AI

AI-Powered User Feedback Tool

Built a real-world, AI-powered tool to streamline user feedback analysis, leveraging LLMs (like OpenAI's API) to synthesize customer surveys, feature requests, and sentiments into clear, actionable insights — enabling product managers and teams to move from raw feedback to strategic decisions faster.

AI IntegrationProduct AnalyticsUX ResearchAPI Development
Uber Care

Uber Care

AI Wellness Platform for Uber Drivers

Built a real-world, AI-driven mental wellness platform during Protothon 4.0 to support Uber drivers by providing personalized mindfulness exercises, real-time stress management tools, and direct access to support services — addressing mental health challenges with empathy-driven technology solutions.

Product StrategyUser ResearchFigmaAI
Budget Buddy

Budget Buddy

Personal Finance Management App

Designed and launched a comprehensive personal finance app with features for expense tracking, budget planning, and investment insights. Integrated multiple banking APIs and implemented ML-based spending predictions.

MVP DefinitionGo-to-MarketUser ResearchFinTech
Smart Yoga Mat

Smart Yoga Mat

IoT Fitness Product

Led product development for an IoT-enabled yoga mat with pressure sensors to provide real-time feedback on posture and form. Integrated with mobile app for personalized coaching and progress tracking. Conducted user testing with 50+ yoga practitioners to refine the product experience.

IoTHardware ProductMobile AppFitness Tech
Closet Genie

Closet Genie

Wardrobe Management App

Developed a smart wardrobe management application that helps users organize their clothing items, create outfits, and make sustainable fashion choices. Implemented AI-powered recommendations based on weather, occasions, and personal style preferences.

Mobile AppAI RecommendationsUX DesignSustainability
Amazon Prime Day Sales Strategy

Amazon Prime Day Sales Strategy

E-commerce Sales Optimization

Led the development of data-driven sales strategies for Amazon Prime Day, resulting in significant revenue growth. Implemented pricing optimization and promotional strategies that maximized sales during peak events.

E-commerceData AnalyticsSales StrategyRevenue Growth
Ride Share Payment System

Ride Share Payment System

Fintech Integration

Designed and implemented a secure payment processing system for a ride-sharing platform, handling millions of transactions daily. Integrated multiple payment gateways and implemented fraud detection mechanisms.

FintechPayment SystemsSecurityAPI Integration

Education

Northeastern University logo

Master of Science in Engineering Management

Northeastern University

May 2025

GPA: 3.8

Relevant coursework:

  • Digital Product Design & Management
  • Engineering Project Management
  • Customer-driven Innovation
  • Economic Decision Making
M. S. Ramaiah Institute of Technology logo

Bachelor of Engineering in Mechanical Engineering

M. S. Ramaiah Institute of Technology

Aug 2019

Relevant coursework:

  • Operations Management
  • Management & Entrepreneurship
  • Computer Aided Machine Design

Skills

Product Management

Product StrategyRoadmap DevelopmentUser ResearchA/B TestingMarket AnalysisGTM StrategyAgile/ScrumProduct AnalyticsFeature PrioritizationStakeholder Management

Tools & Platforms

JiraConfluenceFigmaTableauPower BISQLPythonGitHubSlack

Analytics & Research

Data AnalysisUser TestingFunnel AnalysisCompetitive AnalysisMarket ResearchMetrics & KPIsData VisualizationUser PersonasJourney MappingA/B Testing

Certifications

Pendo, Mind the Product & Google Cloud logo

AI for Product Management Course

Pendo, Mind the Product & Google Cloud

April 2025

Aha! logo

Aha! Professional Product Management

Aha!

March 2025

Atlassian logo

Atlassian Agile Project Management

Atlassian

February 2025

Leadership & Community

Northeastern University logo

Associate VP – Northstar, Aspiring Product Managers Club

Northeastern University

Aug 2023 - Dec 2023

  • Organized workshops for 100+ members, focusing on product management frameworks, data analytics, & strategy development
  • Led a team of aspiring product managers, enhancing skill development through hands-on training & real-world case studies

What People Say

"I had the privilege of working with Prateek during his short tenure in Dell Technologies. Prateek stood out as an intelligent, quick learner and a go-getter team member. His engineering background gave him a distinct advantage, allowing him to quickly grasp Dell's product portfolio and penetrate his account territory effectively. Prateek's strengths lie in his exceptional customer engagement skills and his innate ability to sell to customers. He was an outstanding team player, highly collaborative when it comes to cross-functional business transactions. His customer-first approach enabled him to achieve high NPS and customer retention scores. While initially it took him some time to master the sales game, Prateek eventually excelled in selling to acquisition customers, securing significant IT solution wins that helped him meet his goals. His ambition and task-driven nature have earned him the reputation of having a high drive for results."

Balamurugan Paramanandam

Senior Manager - ANZ SMB Accounts at Dell Technologies